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About us

Our story begins in a world that has seen significant changes in the past few years due to the pandemic. In 2022 a team of skilled funeral professionals joined forces to start an end-of-life platform unlike any other.

With a clear vision to redefine the funeral experience and create a new narrative around end of life, our founders have combined their creative talents to bring a fresh and unique aesthetic to the funeral space in the U.S.

Michaelene Dowers
Funeral Director in charge | Californian State Manager
A true star in her own right and our Funeral Director In Charge, Michaelene heads up operations with over 8 years of experience as a funeral director.  A Professor in Funeral Science, Michaelene has experience lecturing at multiple schools in the Bachelor's Degree program for Funeral Service
William Heath
Co- Founder | Funeral director
With the heart and empathy of an artist and his deep skills and knowledge of funeral services, William thoughtfully guides clients toward rituals and ceremonies that hold meaning and comfort to them. As a practicing multi-faith minister William is passionate about helping families apply both religious and family traditions to the process of funeral planning. 
Asha Martin
The creative director of, Asha has 17 years of experience working in the funeral space as a designer and small business owner.  Asha has worked closely with grieving families and funeral directors around the world and is passionate about providing alternative options to families
Andrew Arlington
Co- Founder | CTO
Andrew has over 15 years of experience in the enterprise information technology sector. Andrew is experienced in App development and has built technology projects for the Veterans Employment Program, the Defence Force, State Medical Assistance and Data Dot

At, we value diversity and individuality, and we encourage our team to express their true selves, tattoos and all. We proudly fly the rainbow flag and believe that there's no need for suits – we are real people, just like you.

We understand that dealing with death is never easy, and that's why we designed our platform to be simple and straightforward. With just a few clicks, you can take care of everything from writing your last will and testament online to creating a eulogy. Our goal is to take the burden out of funeral services so that you can focus on saying goodbye in your own way.

At the end of the day, we believe that every life deserves to be celebrated, and we're honored to help you do just that. So why not take a look at our online platform today, and see how we can help make this difficult time just a little bit easier for you and your family?



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